Thrive, Don’t Survive

“I survived” is becoming a very common phrase in life and in business that we keep on hearing more and more every day. But think about it, if you think you are having to “survive” something, is it not more of an ordeal for you? Is the situation not causing you stress. Stress enough that it is preventing you from thriving? If you are in that situation, introspect and ask yourself what are the things that are making you “survive” rather than thrive? Now when I say “thrive”, I do not mean you have to be the best of the best in every situation, in every place. What I mean is that you should feel motivated and energized to do your best and be your best. That what you do should make you content. You do not have to be the best in what you do, but at least you can go to sleep at the end of each day knowing that you try your best to be the best, and that way you feel happy, content and you thrive. If, after introspecting, you see that there is something under your control to change from “surviving” to thriving, then you will feel immensely powerful, and you will know what to do. Yes, often the situation will be beyond your control. In those cases, do not keep “surviving”. It might be fun to say that you “survived” something for so long and came out of it bruised but alive, and people might even praise you for that, but ask yourself, do you really need to be in a work, in a business, in a relationship, in an institution that bruises you? You deserve better.

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Know and Say “No”

When Leicester City went into the 2016 New Year, top of the English Premier League table, it surprised everyone, including the longtime Foxes fans, its management, the owners and some new fans like me. Leicester was almost relegated the previous season and had miraculously pulled up a “Great Escape” in their last 10 games under then Manager Nigel Pearson.

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Tourism in Post-COVID19 Bengal- Rebrand, Empathize, Go-Micro

Immersive Trails Co-founder and wife Chelsea McGill and I have been to several tourism meetings in the last 4 years about branding and marketing Bengal. The two topics of discussion were common in these meetings.

1. Branding and marketing targeted at the “inbound”

2. Tourism=Durga Puja

In our limited experience in building an experiential tourism company from scratch, I think this has been our Achilles Heel in branding Bengal.

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How to Privatize Indian Archaeology the Right Way

I proposed something radical on a talk that I gave yesterday. Radical that is, in the context of Indian archaeology. I proposed that the government allow semi-privatization of archaeology with some level of government oversight.

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“He Working as a Kitchen Boy in Macdonald in UK. Not PhD”

Tathagata Neogi has fake phd. Proof is there. He working as kitchen boy in Macdonald in UK. Not PhD. see foto. careful.fraud.

email send by hyanglahukumokho@yahoo.com on 15 Dec 2020

A few months back the above message and the photo floated into the mailbox of a few of my friends and regular customers of Immersive Trails. I received a flurry of whatsapp messages and screenshots almost immediately from a majority of them expressing disgust at what they were seeing. The email sent by a certain Hukomukho Hyangla under the subject “Tathagata Neogi PhD Fraud” wanted to make a selected group of my close friends aware that I did not hold a PhD in Archaeology from the University of Exeter, and that while I did spend some years in the UK, I was actually working all of that time at a McDonalds. The drift, therefore, being that I was cheating everyone lying about my academic credentials, which many of my business competitions thought, lent me more credibility to the customers of Immersive Trails.

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Guts Matter, Caste Don’t

I was watching a talk on YouTube by Wow Momo founders Sagar and Vinod Kumar. The way they made momos (dumplings, sort of) into a successful fast-food chain in India, is really admirable. But what put me off in their talk, is something that seems to be a trend in the talks by many current generation startup founders in India. They proudly emphasized, like many others, about the caste/community they were from, which was portrayed as a reason for their success. Here, they are from a small, closely knit Sindhi community in Kolkata. For other similar talks, many other founders emphasize on their Marwari or Gujarati roots as a recipe to their startup success. My non-Indian readers must have gotten the drift by now. The Marwaris, Gujaratis and Sindhis, much like the Jewish community in the West, are known for their business acumen and ability to take risks. These communities and their caste networks made an enormous impact in the economy of South Asia for hundreds of years.

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