Truly, Madly, Deeply: Why is Immersive Trails sticking with Virtual Experiences as travel opens up

When COVID19 related restrictions hit last year, the travel industry worldwide was decimated. Many boutique experience curators moved online doing Virtual Experiences. We did that too at Immersive Trails. But was it a knee-jerk decision?

Continue reading Truly, Madly, Deeply: Why is Immersive Trails sticking with Virtual Experiences as travel opens up

Innovate, Empathize, Remove Conjecture: The Post-Covid Way Forward for Indian Travel Businesses

There is a lot of anger brewing over the last year among everyone who’s livelihoods depend on Indian travel businesses, which contributes to 8% of the total employment in the country and a whopping US$234 billion towards India’s total GDP. The COVID-19 pandemic has devastated the tourism sector in India, as it has done throughout the world. It forced many large and small businesses to shut shop and hundreds of thousands lost their livelihoods. It was rather shocking for me to receive a call from a renowned tour operator one day, selling, not tours, but PPE kits and sanitization solutions.

Continue reading Innovate, Empathize, Remove Conjecture: The Post-Covid Way Forward for Indian Travel Businesses