Immersive Trails Co-founder and wife Chelsea McGill and I have been to several tourism meetings in the last 4 years about branding and marketing Bengal. The two topics of discussion were common in these meetings.
1. Branding and marketing targeted at the “inbound”
2. Tourism=Durga Puja
In our limited experience in building an experiential tourism company from scratch, I think this has been our Achilles Heel in branding Bengal.Continue reading Tourism in Post-COVID19 Bengal- Rebrand, Empathize, Go-Micro