There is a lot of anger brewing over the last year among everyone who’s livelihoods depend on Indian travel businesses, which contributes to 8% of the total employment in the country and a whopping US$234 billion towards India’s total GDP. The COVID-19 pandemic has devastated the tourism sector in India, as it has done throughout the world. It forced many large and small businesses to shut shop and hundreds of thousands lost their livelihoods. It was rather shocking for me to receive a call from a renowned tour operator one day, selling, not tours, but PPE kits and sanitization solutions.Continue reading Innovate, Empathize, Remove Conjecture: The Post-Covid Way Forward for Indian Travel Businesses
Immersive Trails Co-founder and wife Chelsea McGill and I have been to several tourism meetings in the last 4 years about branding and marketing Bengal. The two topics of discussion were common in these meetings.
1. Branding and marketing targeted at the “inbound”
2. Tourism=Durga Puja
In our limited experience in building an experiential tourism company from scratch, I think this has been our Achilles Heel in branding Bengal.Continue reading Tourism in Post-COVID19 Bengal- Rebrand, Empathize, Go-Micro