I was leading an Immersive Trails walking tour in Kolkata once with a group of foreign tourists. We have a very strict ethical policy about not taking photographs of people on the street without their informed consent, and we brief the walk participants about it. We explain at the beginning of every walk that we as walk leaders cannot provide consent on behalf of the people on the street. While we can help the participants to communicate with them, the actual consent has to come from them.Continue reading Photography and Consent in Tourism in Global South
Immersive Trails Co-founder and wife Chelsea McGill and I have been to several tourism meetings in the last 4 years about branding and marketing Bengal. The two topics of discussion were common in these meetings.
1. Branding and marketing targeted at the “inbound”
2. Tourism=Durga Puja
In our limited experience in building an experiential tourism company from scratch, I think this has been our Achilles Heel in branding Bengal.Continue reading Tourism in Post-COVID19 Bengal- Rebrand, Empathize, Go-Micro