App Cabs- Algorithm vs People

Ryde, a new app-based cab aggregator has launched their service in Kolkata a couple of days back. This is the third such company to have launched in Kolkata in the last 4 years attempting to take some market share from Uber and Ola in Kolkata, capitalising mainly on customer frustrations, especially about surge pricing. None of the previous ones survived. Will Ryde be the one to make the market monopoly of the Big Two?

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